Sites such as Facebook and YouTube are amongst the least trusted websites in the UK, with each brand only trusted by 12% of the population, according to a study of British internet users out today. Despite the fact that three quarters of the total UK online population belong to a social networking community* (more than anywhere else in Europe), internet users show a lack of trust in some major online brands.
Established online brands such as easyJet and FirstDirect proved to be more trusted than social networking sites. Word of mouth proves to be an influential opinion former with two thirds of internet users stating that they are more likely to trust an online brand that has been recommended to them. Commissioned by the impartial price comparison site, PriceRunner│http://www.PriceRunner.co.uk, the YouGov study also revealed that 41% of those that surf online are more likely to trust a website if they have an offline presence and almost one in four people (22%) said simply having a logo they recognise or like gave them confidence in a brand.
Source:responsesource.com/
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