Recently, Bytemobile commissioned a research on mobile internet and consumer usability. According to the study results, contrary to popular belief, more mobile users in the U.S. are using mobile internet services on a daily basis than U.K. users ? with 57% of participants reporting daily usage in the U.S. compared to 46% in the U.K. However, it’s not the web, users are accessing the most – it’s directions, weather and email.
Other findings:
* 96% of the study participants said they expect the mobile browsing experience to be the same or at least similar to the browsing experience on their PC.
* Regarding paying for premium services, 75% of participants would pay to have content adapted if it would look more like the PC-web browsing experience.
Source:intomobile.com
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