Savvy shoppers are becoming more reliant on the internet to help them shop around for better deals, with some even deserting the high street altogether.
Men are keener to swap aisle browsing for web browsing, with 56% saying they preferred online shopping to the high street, and 44% of all shoppers agreeing.
Slow service and badly-stocked shops remain a problem for many, according to the survey of 977 consumers by consultancy Accenture, with 71% using the internet to preview and compare prices before heading for the high street.
Two-thirds of shoppers also use the web to help them decide on the item they want, and to find out whether it’s in stock or not before leaving home.
Source:guardian.co.uk
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